Viktorija Rađa is a public figure and passionate advocate of Dalmatian gastronomy and lifestyle. She began her career in modelling, winning the title of Miss Dalmatia in 1995 and becoming the second runner-up at Miss Croatia that same year. Over the years, she has been the ambassador and face of numerous renowned brands and one of the leading promoters of the authentic Dalmatian way of life. She also explored a career in music and today works as a fitness instructor, promoting a healthy lifestyle through both sport and nutrition.

Born in Split, Viktorija is devoted to the relaxed Dalmatian rhythm of life — living in harmony with nature, prioritizing health, and savouring gastronomy as a daily pleasure. She actively promotes seasonal, sustainable eating and collaborates with local producers, chefs, and enthusiasts to showcase authentic ingredients and traditional recipes.

Through workshops, public appearances, and initiatives tied to Dalmatian culinary heritage, she inspires both professionals and the wider public to appreciate the cultural value of food and the unique flavours of the region.