Baleària joins Menorca 2022 endeavour

Baleària joins Menorca 2022 endeavour

21 January 2022 – The shipping company Baleària officially signed up as a supporter of Menorca, European Region of Gastronomy awarded 2022 committing to endorse the project’s principles and promote the local gastronomy, culture and sustainability.

An agreement was signed in FITUR on 19 January 2022 between the President of the Island Council of Menorca, Susana Mora and the President of Baleària, Adolfo Utor to formalise the new collaboration.

Through the agreement, the company committed to promote Menorca, European Region of Gastronomy 2022 on all its communication channels (such as its magazine, social media, website, and screens on its ships) to both the local community and visitors, positioning the island as a quality gastronomic destination.

Susana Mora saluted this cooperation as “a synergy that will undoubtedly contribute to increase the visibility of Menorca’s values as a territory committed to protect and promote its cultural and food diversity, in line with the declaration of the island as a Biosphere Reserve and the United Nations’ Sustainable Development Goals.”

On the same occasion, the region announced the 1st National Contest for Cooking the Vaca Vermella (endangered red cattle breed typical from Menorca) that will take place on 6 March as part of the European Region of Gastronomy 2022 official programme.

About the European/World Regions of Gastronomy

Candidate and awarded European/World Regions of Gastronomy, guided by IGCAT, are working together to strengthen food security through the celebration of distinctive food cultures; create employment by stimulating creativity and gastronomic innovation; nourish children and adults through culinary and cultural education; drive environmental sustainability in tourism, hospitality and agricultural sectors; support balance and sustainable tourism practices; highlight and support expertise from within rural and urban communities, creating connections and sharing good practises; and contribute to community health and well-being.


IGCAT aims to empower local communities by raising awareness of the importance to protect and promote distinct regional food, culture, arts and natural assets as part of sustainable and balanced tourism and development strategies. This is essential to safeguard our planet, health, wellness and local economies.

IGCAT is a non-profit institute established in 2012, working with regional stakeholder consortiums in the fields of gastronomy, culture, arts and tourism. It counts on the expertise of a worldwide network of experts and works in partnership with specialised intergovernmental organisations.

IGCAT founded the European and World Region of Gastronomy Award and is the official secretariat for the World and European Regions of Gastronomy Platforms. Furthermore, the Institute has developed the European Young Chef Award, the World Food Gift Challenge, the Top Websites for Foodie Travelers Award and the Food Film Menu.